Hi there,

Thanks very much for your very helpful responses to our proposal for revising BioEdge. There was no strong preference for a newsletter with just links or for a newsletter with the full text. Some people like reading all the news on a single page; others don’t mind clicking through to the website.

We are working on a compromise solution and I am confident that nearly everyone will be happy with the result. However, I’d like to explain the logic behind the eventual changes. They are strategic, not cosmetic, although I think it will look better, too.

Our goal is to make BioEdge the premier source of bioethics news on the internet. Many professional journals and opinionated blogs already exist, but there are very few internet news magazines about bioethical issues. I think we have a bright future.

But to become more visible on the internet, we need to draw more visitors to the website. Email communications are not equivalent to website hits, so at some stage we must modify the way we interact with our readers.

Our resources are limited, but we are trying to introduce other changes as well. Lately we have run interviews with leading bioethicists on controversial current topics – something that I hope will continue. Any other ideas?

Cheers,

Michael Cook

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Michael Cook

Michael Cook edits BioEdge, a bioethics newsletter, and MercatorNet, an on-line magazine whose focus is human dignity. He writes from Sydney, Australia.

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