April 21, 2024

Ad agencies compete for best compulsory euthanasia advert

The Gruen Transfer does a daring experiment.


Now for something COMPLETELY different –
two advertisements for compulsory euthanasia. Not the garden-variety voluntary
euthanasia that they have in the Netherlands and Belgium, or the sneaky
compromise of doctor-assisted suicide, but “80 and Sayonara, nice knowing you”.

The experimental ads were on a network
known for good production values and bad taste, Australia’s government-owned
ABC. The Gruen Transfer, a program about advertising, set two agencies the
challenge of designing persuasive TV ads for compulsory euthanasia. Kevin Macmillan,
of The Works, won.

Both ads make the option seem very attractive. The Sydney chapter of a voluntary
euthanasia group headed by Dr Philip Nitschke, Exit International, has invited
Mr Macmillan to tell them all about it. ~ Mumbrella,
Aug 4

Michael Cook
Philip Nitschke