Perhaps egg freezing doctors have learned from Antarctic explorer Shackleton that highlighting dangers may not discourage clients.

One of the most famous advertisements in history was supposedly written by South Pole explorer Ernest Shackleton: “Men wanted for hazardous journey. Low wages, bitter cold, long hours of complete darkness. Safe return doubtful. Honour and recognition in event of success.”

Perhaps egg freezing doctors have learned from Shackleton that highlighting the risks and dangers of cold places need not discourage clients. The video above suggests that it may actually inspire them.  It features “The Egg-Whisperer” (aka Dr Aimee Eyvazzadeh at eggfreezingparty.com) and her “Tupperware parties” for fertility-conscious professional women working in and around Silicon Valley. “After you attend a party, we welcome you to become one of Dr. Aimee’s patients so that she can help guide you further. Join the party!” says her website. (Hat tip to the Center for Genetics and Society.)

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Michael Cook

Michael Cook edits BioEdge, a bioethics newsletter, and MercatorNet, an on-line magazine whose focus is human dignity. He writes from Sydney, Australia.

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