October 1, 2022

PROMISES, PROMISES

One of the first rules of the sex selection business ought to be: never, ever, say 99.9% accurate. Unfortunately the manufacturers of Baby Gender Mentor, a US$275 do-it-yourself sex detection kit sold over the internet, broke this rule. Last year they offered women money-back guarantees for their new product, which was launched with great fanfare. The test was meant for "the type of woman who can’t wait to open Christmas presents," according to the marketing company. Now 16 women have launched a class action suit against Acu-Gen Biolab complaining that the test failed. They also allege that the company refused to honour its promise. Women who complained of a failure blood samples and fingerprints of their newborns, but only one was given a refund.